Our Mission and Values

     Our Mission

Improving clients' lives by providing affordable and quality insurance products:

Affordable insurance products are the cost of insurance coverage that most middle-income clients can afford.

A high-quality insurance product is an honest and quick payment of insurance compensation with a high level of service provided.


1. TRUST. Financial stability, high level of reliability, application of high ethical standards, exemplary business conduct rules together with high professionalism formed good reputation of our Company and lead to trust and respect of our customers and partners.

2. TRANSPARENCY. To ensure high financial stability and steady growth we implement all our activities on the principles of transparency, fairness and honesty.

3. PROFESSIONALISM. We have a very professional team and a healthy working environment, providing opportunities for personal and professional development to increase their knowledge and skills and ensure employee’s satisfaction and high quality service.

4. STABILITY. The Company provided steady growth from the beginning of its activity due to appropriate financial and risk assessment strategy, reserving sufficient funds to meet commitments and high customer satisfaction level.

5. QUALITY. Our main goal is to ensure trust and satisfaction of our Clients and provide quality service to ensure the long-term cooperation and good reputation as a reliable partner.

6. TECHNOLOGICAL APPROACH. We absorb, develop and use innovations very rapidly ensuring a technological approach. As a technological company, we help our customers to benefit from the best and most secure technical solutions available on the market.

7. SUSTAINABLE DEVELOPMENT. With a proven track record in the insurance industry, we are constantly evolving by improving the financial performance of company, control over revenue and expenditure and ensuring the sustainable development and steady growth. 

8. LEADERSHIP. The company remains one of the leaders of the Azerbaijani insurance market due to the professional approach to every customer, the quality of services provided, the wide range of insurance products offered to our customers, and the application of advanced international management systems. 

9. CARE. We treat all our partners and customers with respect and special care ensuring customer satisfaction level on highest level, individual approach and providing continuous improvement together with the full protection of customer data.

10. EFFECTIVENESS. We achieve great results by offering effective solutions to our clients and partners. By meeting their requirements and needs we add value to their lives and businesses.

11. INNOVATIVENESS. We are always looking for new ideas and applying a creative approach and initiative in the development of the company in all areas of business to achieve the most successful results.

12. LOYALTY. Customer satisfaction is a top priority for us! As a result of our customer-oriented policy, we are constantly increasing loyalty of our customers by paying them special attention and by ensuring mutual trust and common value!

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